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Improving Cash Collections in SaaS
Cash collections separate SaaS companies that survive from those that do not. Most founders focus on bookings and revenue while…
How to Forecast SaaS Churn Accurately
Most SaaS companies measure churn wrong and forecast it worse. They track logo churn when revenue churn matters more, they…
Financial Red Flags in Early-Stage SaaS Companies
We see the same financial red flags destroy early-stage SaaS companies repeatedly: burn rate exceeding ARR growth, customer concentration over…
Designing SaaS KPIs for Product-Led Growth
Product-led growth requires fundamentally different KPIs than sales-led SaaS. The standard metrics of monthly recurring revenue, customer acquisition cost, and…
Modeling NRR and GRR Accurately
TL;DR: NRR and GRR break down when companies model them as simple topline percentages instead of behavioral revenue systems. We've found…
Predicting SaaS Demand with Leading Indicators
Leading indicators predict future revenue before it shows up in bookings or MRR. Track metrics like website traffic, free trial…
Modeling Usage-Based SaaS Revenue
https://cfoproanalytics.com/cfo-blog/f/building-a-saas-scenario-planning-framework/ Usage-based pricing charges customers based on consumption rather than fixed monthly fees. This creates revenue that fluctuates with customer…
How to Improve SaaS Gross Retention
Gross retention measures the percentage of revenue kept from existing customers, excluding any expansion. It is one of the most…
How to Build a SaaS Revenue Bridge
A revenue bridge shows exactly how you got from last period’s recurring revenue to this period’s, broken down by new…
Gross Margin Targets for SaaS Companies
Gross margin is the percentage of revenue left after direct costs like hosting, support, and implementation. Gross margin for SaaS…
Designing a SaaS Implementation Cost Model
TL;DR: Implementation costs are the services required to get customers live on your product. Key factors influencing SaaS implementation costs…
Cash Flow Mistakes SaaS Startups Commonly Make
TL;DR: SaaS startups fail from cash flow problems more than anything else. They confuse revenue growth with cash generation, they…