Victor Malena is a seasoned operations and finance professional with over 10 years of experience building scalable financial infrastructure and operational systems for startups, SaaS companies, and growth-stage enterprises. His expertise spans NetSuite implementations, financial operations, ERP optimization, and cross-functional process design that drives measurable business outcomes.

Named one of NYC’s Fractional COOs to Watch in 2025 by Digital Reference, Victor brings deep hands-on experience implementing and optimizing financial platforms including NetSuite, QuickBooks, and enterprise ERP systems. His technical depth extends to ASC 606 revenue recognition, full-cycle accounting operations, and financial systems integration that align infrastructure with business growth objectives.

As a strategic operator, Victor has transformed financial chaos into clarity through NetSuite advanced module implementations, led enterprise OKR rollouts that brought focus and alignment to large organizations, and built the operational foundation that enabled a SaaS company to scale through successful acquisition. He combines technical implementation skills with a talent for turning raw data into actionable insights through Power BI dashboards and reporting systems.

Victor’s approach centers on building repeatable systems that replace heroics with sustainable processes, grounded in real relationships and practical outcomes over polished titles. He partners with founders and leadership teams to strengthen operational foundations, implement financial controls, and establish the infrastructure needed to scale efficiently. His practitioner’s perspective spans SaaS, fintech, crypto, entertainment, municipal government, and professional services industries.