Determine the lifetime customer value (LCV aka CLV) of customers across their lifecycle using average order value, purchase frequency, customer lifespan, gross margin, and churn rate inputs. The calculator shows you the lifetime value of each customer, helping you make informed decisions about acquisition spending and retention strategies. Watch how improvements in retention and purchase frequency can dramatically impact customer value. Essential for developing customer-centric growth strategies and optimizing marketing budgets.
LTV LCV Calculator
Calculate the total value a customer brings to your business throughout their entire relationship with your company, accounting for purchases, frequency, and retention.
$100
12
3
70%
15%
Lifetime Customer Value
$0.00
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