Still relying on QuickBooks to make million-dollar decisions?

In this episode of The Liquid Lunch Project, hosts Matthew Meehan and Luigi Rosabianca sit down with Salvatore Tirabasi, Managing Director of CFO Pro Analytics, to dismantle the outdated idea of what a CFO really does—and reveal what strategic financial leadership actually looks like for growing businesses.

Whether you’re making $3M or $100M in revenue, Sal shares how fractional CFO services deliver high-level financial modeling, capital planning, due diligence prep, and operations support—without the full-time cost.

You’ll also hear stories from working with founder-led and family-run businesses, awkward boardroom drama, and why using AI tools like Claude is reshaping the future of finance.

What You’ll Learn:

• Why bookkeeping ≠ real financial strategy
• How fractional CFOs support capital raising and sustainable growth
• When to use debt vs. equity in your business
• Why AI is streamlining CFO functions (no MBA required)
• What makes a pitch deck fundable
• How founders can build scalable, fundable businesses with better financial clarity