In this episode of the optYOUmize Podcast, Brett Ingram speaks with Salvatore Tirabassi, Managing Director of CFO Pro Analytics. They discuss Salvatore’s journey from his immigrant roots to becoming a strategic finance expert, the evolution of business financing, the impact of technology on entrepreneurship, and the critical importance of understanding customer acquisition costs and metrics for business success. In this conversation, Salvatore Tirabassi shares insights on the importance of finance as a business enabler, common mistakes entrepreneurs make in fundraising, the nuances of debt versus equity financing, and the critical role of company culture in achieving success. He emphasizes the need for preparation in fundraising, the value of understanding financial mechanics, and how a strong company culture can drive performance and employee satisfaction.